But there’s growth, there’s growth at all costs, and then there’s Uber’s version of growth at all costs. By 2015, some company insiders believed Mr. Kalanick had an obsession with global expansion that crossed a line. He had tapped Ed Baker, a former Facebook executive, to increase South American ridership. In Brazil, Mr. Baker encouraged city managers in São Paulo and Rio de Janeiro to amass as many riders and drivers as possible. To limit “friction,” Uber allowed riders to sign up without requiring them to provide identity beyond an email — easily faked — or a phone number. Most Brazilians used cash far more frequently than credit cards, which meant that after a long shift, a driver could be expected to be carrying a lot of money. Thieves and angry taxi cartels struck.
Cutouts is an open source application. Code licensed under the MIT license. Copyright 2018 Siddharth Kannan