Google and Mastercard Cut a Secret Ad Deal to Track Retail Sales  

written by Mark Bergen and Jennifer Surane . added about 3 years ago by @icyflame ARCHIVES

google shady mastercard credit-cards    

Alphabet Inc.’s Google and Mastercard Inc. brokered a business partnership during about four years of negotiations, according to four people with knowledge of the deal, three of whom worked on it directly. The alliance gave Google an unprecedented asset for measuring retail spending, part of the search giant’s strategy to fortify its primary business against onslaughts from Inc. and others.

Cutouts is an open source application. Code licensed under the MIT license. Copyright 2018 Siddharth Kannan