Cutouts


Doc Searls Weblog · Rethinking John Wanamaker    

written by Doc Searls. added 11 months ago by @icyflame ARCHIVES

advertising online-ads differences    

Again, while search ads are called ads, they’re really direct marketing. They are data-driven, want to get personal, and are looking for a direct response. Brand advertising is also data-driven, but the data is always in aggregate form, because the targets are populations, not individuals. Brand advertising doesn’t want to get personal. That would be too expensive, might creep people out, and isn’t the idea anyway, because brand advertising isn’t looking for a direct response. All it wants is to make an impression. Not a sale.

Cutouts is an open source application. Code licensed under the MIT license. Copyright 2018 Siddharth Kannan