Google and Facebook use this data collection to help micro-target advertising to users across the web. Advertising is 98 percent and 87 percent of Facebook and Google’s respective revenues. Both companies have significant troves of organic data from the use of their sites and products to target this advertising. But they are also able to grow with the entire internet by leveraging web-wide data in real time. In the digital world, big data requires scale, and it loses value quickly as it becomes stale. It’s the web-wide data collection that is the most troubling and outside consumer expectations; and also provides their unique power and influence over the content, traffic, and monetization of the internet.
Cutouts is an open source application. Code licensed under the MIT license. Copyright 2018 Siddharth Kannan